Rota dos Concursos is an e-learning website specialized on exams in order to work for the Brazilian Government.
The client wanted to determine what aspects of the website should be improved in order to increase the conversion rate and¬†make the website user-friendly. So, they asked me to make a usability analysis to determine how they could optimize the user experience. The report was a complete analysis of the access profiles, system features, and points that should be changed, with the degree of criticality.
I started with access to the website and some documentation. I mapped all the flows and functionalities. Then, I used a pre-defined list of heuristics to map the issues, why they should be fixed and how to fix them.